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the company is going to improve their deal quality, density, with search engine optimization as well. >> i cannot remember anything -- the last i purchase anything on groupon. can you? >> i have not purchased anything on groupon. >> we will be back in just a minute. ♪ >> live from bloomberg headquarters in new york, this is "market makers." >> welcome back to "market makers." i'm scarlet fu in for stephanie today. >> we have lots to cover including jim whitaker, the c.e.o. and chairman. >> the new c.e.o. at g.m. it hasn't been formally announced. >> it has been. we broke it earlier. >> it's not a bloomberg exclusive. these are the top business stories around the world. changes at the top. chip wilson steps down as chairman of lululemon. and portevan replaces christine day. lululemon had to recall from sheer yoga pants earlier. black fish criticizes sea world for the way performing whales are treated. three music acts have been canceled -- they canceled concerts at sea world park. willie nelson, heart and bare naked ladies. they call black fish a dishonest move. in johannesburg, leaders a
in particular, in some cases, look, they're hiring a search engine optimization company, helping them clean up negative review. that's what this was. imagine trying to find a contractor and some 17-year-old has written the posting. >> i use it a lot but i think the key is maybe being a skeptical user. know how to read them and what kind of things to look for. >> when you see a billboard on the side of the road, you know it's an advertisement. look for specific information. anything that's general or just, hey, it's great, don't believe that. look for specific information. compare reviews across different websites. you have to use your common sense. if it sound like something that isn't specific enough about this business, know there are real reviews and fake ones, too. it is false advertising. those are the laws in new york that the attorney general is going after, false advertising. be a skeptic, that's right. she called it her bs radar. >> i'm happy that you got an attorney general doing his job and going after these things but come on, really, did you think they were all real. >> news flash
they're doing is really just search engine optimization which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now gotten rid of this bad information to actually it is still there. it's just pushed down in terms of relevance scoring for the search engine so it doesn't come off as highly. >> i like to think they displaced the information. >> they bury it and it comes up on page five of your google search instead of page one or whatever. >> another question. [inaudible] there's a screenshot of somebody at a baby shower. and you pass along that information. and adverse pursuing comes from the. could you be liable for negligence? >> whether or not we can be liable, i would leave that answer -- >> have you experienced that? >> we have not had that experience. to reiterate a couple of points, we are looking for a very unchecked a set of information and the reason we have a dispute resolution process is, in a situation where let's say an air were to occur and we were to misidentify something and the
of what we do, i mean, i guess the scary part is when you feel like you've become a slave to search engine optimization. >> what's crowded out? at the "new york times" where you -- >> how does any story that takes real investment, i mean, look, when you read the paper every day, there's lots and lots of intelligent sounding stories in that paper, okay? they are still intelligent. if you know them from the inside and you've done them for 20 and 30 and 35 years, you do know that there's a quality to many, many of the stories, done in a day what used to take a week, okay? i mean, there's a classic example is -- i'm not a story every story is great, but it has to be valid, do something, and back in the mid-1980s when nobody in this town -- everybody in hollywood talked about what a monster he was, running entertainment business out of caa, and is corrupt, evil, crooked, whatever, and there was never one single newspaper story about him, none. he prided himself op doing this in the dark. i'm sitting on the "wall streett journal" citying, well, screw that, we'll get him on the front page of the
Search Results 0 to 4 of about 5 (some duplicates have been removed)

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